"How much!?!"

It wasn't so long ago that the tech press got in a tizz over the first $1,000 (£766) smartphones. Now we're being expected to stump up roughly double that for the entry-level version of Samsung's Galaxy Fold.

Yes, the phone-tablet hybrid seems to be a modern-day engineering marvel - although it is a bit concerning that neither the media nor industry analysts have been given any hands-on time with the device.

Yes, there's huge appeal in being able to fit a tablet-sized screen in your trouser or jacket pockets - even if the idea of getting coins trapped between the screens doesn't bear thinking about.

And yes, it's great to see a smartphone that doesn't look like 2001's black monolith - even if you'd have to be a very trusting parent to let your toddler watch YouTube on it.

In time, it may be considered that Samsung trumped Apple with its tenth anniversary release.