The Voluntary Affirmative Marketing Agreement (VAMA) program, co-authored by the U.S. Department of Housing and Urban Development (HUD) and the National Association of REALTORS® (NAR), has several key goals:
Promote Fair Housing Practices: VAMA encourages real estate professionals to engage in affirmative marketing practices that support equal housing opportunities for all individuals, regardless of race, color, religion, sex, handicap, familial status, or national origin.
Use of Fair Housing Logo: It promotes the use of the Fair Housing logo in all real estate offices, advertising, and marketing materials, signaling a commitment to fair housing principles.
Increase Awareness: VAMA aims to increase awareness among real estate professionals and the public about the importance of fair housing and the commitment to not discriminate in housing transactions.
Encourage Minority Recruitment: The program also seeks to recruit minority persons into the real estate industry, thereby promoting diversity within the profession.
Overall, VAMA serves as a proactive measure to ensure that real estate professionals adhere to fair housing laws and actively promote equal opportunities in housing.
